Personal Trainer · Nutrition Coach · Menopause Coach · based at PureGym Hastings, Bexhill Road Retail Park. For over 10 years I've helped men and women over 40 lose weight, build strength and rediscover a confidence they thought was gone for good.
Most of the people I work with aren't chasing a six-pack. They're juggling work, family and the realities of getting older, and somewhere along the way fitness slipped down the list. They've usually tried plenty — diets, gym memberships, classes — and been left feeling like they've failed. They haven't. They've just never had a plan built around their life.
That's the gap I set out to fill with Fit By Choice. Over the years I've come to believe that lasting change doesn't come from punishment or extremes — it comes from doing the right things, consistently, in a way you can actually keep up. My job is to make that simple, sustainable and, honestly, a lot more enjoyable than you'd expect.
No miracle promises and no jargon. I'll always tell you the truth about what it takes — and what it doesn't.
The best plan is the one you'll stick to. I cut the noise and focus on the few things that genuinely move the needle.
Not a quick fix you'll undo in a month, but real, durable change in how you look, move and feel.
Training and nutrition work far better together than either does alone. That's why I've partnered with Compound Nutrition — so you can access specialist nutrition coaching alongside your training, all in one joined-up approach, at PureGym Hastings or online.